Election Marketing and Communication Management in Local Public Sphere

Public sphere and intellectual discourses in Iran

Integrated online marketing communication: implementation and management

Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...

Computer-Mediated Communication and The Public Sphere: A Critical Analysis

In recent times much has been said about the possibility that the two-way, decentralized communications of cyberspace can provide sites of rational-critical discourse autonomous from state and economic interests and thus extending the public sphere at large. In this paper the extent to which the Internet does in fact enhance the public sphere is evaluated. Online deliberative practices are comp...

the relationship of wtc with communication apprehension and self-perceived communication competene in english and persian context

بیشتر تحقیقات پیشین در زمینه تمایل به برقراری ارتباط به رابطه آن با عوامل فردی چون سن، جنس، نوع شخصیت و... صورت گرفته است. در صورتی که مطالعات کمتری به بررسی رابطه تمایل به برقراری ارتباط زبان آموزان فارسی زبان با ترس از برقراری ارتباط و توانش خود ادراکانه آنها در برقراری ارتباط در محیط فارسی و انگلیسی انجام شده است. بر اساس نظریه الیس (2008) تمایل به برقراری ارتباط جایگاه مهمی در زمینه آموزش م...

public sphere and intellectual discourses in iran